# Love & Logic > Brand identity and animation studio. Manchester-founded, working worldwide. We help ambitious brands punch above their weight through strategy, design and motion. Love & Logic is an independent creative studio combining brand strategy, visual identity, illustration and animation. The name sums up the approach: emotional craft (love) built on clear thinking (logic). The studio was founded in 2022 by Creative Director Angela Roche, who previously ran the agency Design By Day for 12 years and brings 18 years of branding and animation experience. Rather than a fixed agency hierarchy, Love & Logic runs as a collaboration-first network of senior independent specialists (strategists, designers, animators, copywriters and technologists) assembled per project, so budget goes to the work rather than overheads. Based in Manchester (registered office: 19 Lever Street, Manchester M1 1AN), working with clients worldwide. Sectors include charities and non-profits, universities and research, fintech and finance, property, tech and AI, health and retail. Clients include Barnardo's, McPin Foundation, the University of Cambridge, King's College London, the University of Manchester, Interactive Investor, Greater Manchester Combined Authority and Nexus Studios. ## Services - [Brand identity](https://loveandlogic.co.uk/brand-identity-manchester/): Visual identity systems, logos, typography and brand guidelines. - [Branding](https://loveandlogic.co.uk/branding-company-manchester/): The full branding service across strategy, voice, visual identity and application. - [Brand strategy](https://loveandlogic.co.uk/branding-company-manchester/brand-strategy/): Positioning, purpose and audience, set before any design begins. - [Brand voice](https://loveandlogic.co.uk/branding-company-manchester/brand-voice/): Tone and verbal identity that match the visual brand. - [Visual identity](https://loveandlogic.co.uk/branding-company-manchester/visual-identity/): Logo, colour, type and imagery as one system. - [Brand application](https://loveandlogic.co.uk/branding-company-manchester/brand-application/): Rolling the identity out across print, digital and environments. - [Animation](https://loveandlogic.co.uk/animation-company-manchester/): Animated brand content, explainers and character work. - [Design and illustration](https://loveandlogic.co.uk/design-illustration/): Editorial design, illustration and print. - [Creative social content](https://loveandlogic.co.uk/creative-social-content/): Social-first design and motion for campaigns. - [Graphic design](https://loveandlogic.co.uk/graphic-design/): Print, digital and editorial graphic design. - [Logo design](https://loveandlogic.co.uk/logo-design/): Logo and mark design as part of a wider identity. - [Brand consultancy](https://loveandlogic.co.uk/brand-consultancy-manchester/): Strategic guidance for brands at a turning point. - [Charity branding](https://loveandlogic.co.uk/charity-branding/): Branding for charities and non-profits. ## Work - [Work index](https://loveandlogic.co.uk/work/): Case studies across branding, animation and illustration. - [Octagon Theatre rebrand](https://loveandlogic.co.uk/work/octagon-theatre-rebrand/) - [Pharmacist Support rebrand](https://loveandlogic.co.uk/work/pharmacist-support-rebrand/) - [Mental Health Research UK charity rebrand](https://loveandlogic.co.uk/work/mental-health-research-uk-charity-rebrand/) - [Black Butter brand identity](https://loveandlogic.co.uk/work/black-butter-brand-identity/) - [Attensi visual brand identity](https://loveandlogic.co.uk/work/attensi-visual-brand-identity/) - [Nexus Studios visual identity](https://loveandlogic.co.uk/work/nexus-studios-visual-identity/) - [SMEL visual brand identity](https://loveandlogic.co.uk/work/smel-visual-brand-identity/) - [Toucan International visual identity](https://loveandlogic.co.uk/work/toucan-international-visual-identity/) - [Manchester Psychedelic Community visual identity](https://loveandlogic.co.uk/work/manchester-psychedelic-community-visual-identity/) - [Change Your Perspective accessible visual brand](https://loveandlogic.co.uk/work/change-your-perspective-accessible-visual-brand/) - [The Big Life Way](https://loveandlogic.co.uk/work/the-big-life-way/) - [The Great British Butcher](https://loveandlogic.co.uk/work/the-great-british-butcher/) - [Coventry Calling](https://loveandlogic.co.uk/work/coventry-calling/) - [Transmission Festival](https://loveandlogic.co.uk/work/transmission-festival/) - [Hurricane Parking](https://loveandlogic.co.uk/work/hurricane-parking/) - [Paperman's Coffee House, Cayman Islands](https://loveandlogic.co.uk/work/papermans-coffee-house-cayman-islands/) - [Camana Bay brand relaunch animation](https://loveandlogic.co.uk/work/camana-bay-brand-relaunch-animation/) - [Caybrew Hopnosis IPA social ad](https://loveandlogic.co.uk/work/caybrew-hopnosis-ipa-social-ad/) - [eNurture animation series](https://loveandlogic.co.uk/work/enurture-animation-series/) - [The Blueprint Project character animation](https://loveandlogic.co.uk/work/the-blueprint-project-character-based-animation/) - [National Libraries Day animation](https://loveandlogic.co.uk/work/national-libraries-day-animation/) - [Greater Manchester Local Energy Markets](https://loveandlogic.co.uk/work/greater-manchester-local-energy-markets/) - [University of Manchester, School of Science and Engineering brochures](https://loveandlogic.co.uk/work/university-of-manchester-school-of-science-engineering-brochures/) - [Material Lab booklet](https://loveandlogic.co.uk/work/material-lab-booklet/) ## About and contact - [About Love & Logic](https://loveandlogic.co.uk/about-love-and-logic/): The studio, the approach and Angela Roche. - [Contact](https://loveandlogic.co.uk/contact/): Get in touch. - [Start your project](https://loveandlogic.co.uk/start-your-project/): Project enquiry form. - [Subscribe](https://loveandlogic.co.uk/subscribe/): Studio newsletter. ## Writing - [Thoughts & Feelings](https://loveandlogic.co.uk/thoughts-feelings/): The studio blog on branding, design and creative practice. - [The Love & Logic manifesto](https://loveandlogic.co.uk/thoughts-feelings/the-love-logic-manifesto/) - [How to write a killer brief for a brand identity (with template)](https://loveandlogic.co.uk/thoughts-feelings/how-to-create-a-killer-brief-for-an-effective-brand-identity-steal-this-template/) - [How to unlock the power of brand archetypes](https://loveandlogic.co.uk/thoughts-feelings/how-to-unlock-the-power-of-brand-archetypes-in-your-branding/) - [The brand ecosystem](https://loveandlogic.co.uk/thoughts-feelings/the-brand-ecosystem/) - [Brand architecture](https://loveandlogic.co.uk/thoughts-feelings/brand-architecture/) - [Is it time for a rebrand?](https://loveandlogic.co.uk/thoughts-feelings/is-it-time-for-a-rebrand/) - [Colour: getting it right for your brand](https://loveandlogic.co.uk/thoughts-feelings/colour-getting-it-right-for-your-brand/) - [Motion branding: the power of kinetic identities](https://loveandlogic.co.uk/thoughts-feelings/motion-branding-the-power-of-kinetic-identities/) - [Taste is your creative superpower](https://loveandlogic.co.uk/thoughts-feelings/taste-is-your-creative-superpower/) - [When we use GenAI: pragmatism not prescription](https://loveandlogic.co.uk/thoughts-feelings/when-we-use-genai-pragmatism-not-prescription/) - [Why I closed my agency and went solo](https://loveandlogic.co.uk/thoughts-feelings/a-very-honest-blog-post-about-why-i-closed-my-agency-and-went-solo/) - [Rise of the collaborative agency](https://loveandlogic.co.uk/thoughts-feelings/rise-of-the-collaborative-agency/) ## Optional - [Play](https://loveandlogic.co.uk/play/): Self-initiated and experimental projects. - [Privacy policy](https://loveandlogic.co.uk/privacy-policy/) - [Cookie policy](https://loveandlogic.co.uk/cookie-policy/) - [Website terms of use](https://loveandlogic.co.uk/website-terms-of-use/) - [Accessibility statement](https://loveandlogic.co.uk/accessibility-statement/) - [Good human policy](https://loveandlogic.co.uk/good-human-policy/)