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Archetypes

Insights and opinions from my head and my heart.

An image of the 12 Brand Archetypes, depicted as a circle split up into segments like a pie chart.

November 9th, 2022

Brand Archetypes; a series. Post 1 of 13.

Archetypes , Branding

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A child of colour with afro hair and a blue super hero costume with a lightning bolt on their chest. They are also wearing a dark blue cape and have a bright yellow eye mask, belt and wrist bands. The photo is taken against a blue sky. The child has their right hand up in a fist pointing into the distance as if they were ready to take action or fly.

May 17th, 2022

How to Unlock the Power of Brand Archetypes in your Branding

Archetypes , Branding

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