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Jersey Pearl

Jersey Pearl started with an idea – ‘holidays are special, rare time with those we love that should be treasured accordingly’.

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Video transcript

Visual
The Jersey Pearl logo appears on the screen, followed by illustrated sea-life flora and fauna as well as octopus tentacles framing the logo and swaying about underwater. Bubbles are floating up from the bottom of the screen to the top.
The logo shrinks and moves to the top of the screen and the word ‘FREE’ drops into shot, followed by the words: ‘freshwater Pick-A-Pearl.’
A photograph of a hand holding an oyster with a pearl inside moves o=into shot. As it moves out of shot the words ‘Worth £10!’ appear.
An illustrated mussel then rotates into shot and a pearl pops out of it and bounces along the screen where the words ‘Experience choosing a mussel to discover your own pearl!’ appear.
A map of Jersey then draws in and we zoom into the location of Jersey Pearl which is marked on the map via a pearl at Saint Ouen.
When the map animated out, the words ‘Free, worth £10’ are repeated.
The website offer URL then appears: ‘jerseypearl.com/free-pick-a-pearl’
The words: ‘Just say ‘Ferry’ to claim’ then appear.
Lastly the Jersey Pearl logos appears again, this time with the words: ‘A world of wonderful’ underneath..

Holidays are special and should be treasured accordingly.

Jersey Pearl came with a brief to animate their ‘Pick-A-Pearl’ campaign to encourage customers to visit their St. Ouen showroom. Customers who voyaged via the ferry and saw the promotion had the opportunity to visit and choose a freshwater mussel to discover their free pearl!

If they fancied treating themselves, they could splash some holiday cash and have their pearl set in one of the beautiful selection of jewellery available.

Animation still of the the word Free in big, bold purple text.
Animation still of text saying " Free! Worth £10". There are illustrations of underwater flora, fauna and tentacles swaying around the edge of the screen, framing the subject.
Animation still of an illustration of an open mussel with a freshwater pearl popping out and the words 'free freshwater pick-a-pearl' next to it. There are illustrations of underwater flora, fauna and tentacles swaying around the edge of the screen, framing the subject.
Animation still of text saying of a map of Jersey. A pearl marks the location of Jersey Pearl in St. Ouen.
Animation still of text saying " Free! Worth £10". A photo of a hand holding a mussel with a pearl inside it is in the middle surrounded by illustrations of underwater flora, fauna and tentacles swaying around the edge of the screen, framing the subject.
Animation still of text saying " Free! Worth £10. “Just say ‘Ferry’ to claim!”. There are illustrations of underwater flora, fauna and tentacles swaying around the edge of the screen, framing the subject.
Animation still of the last scene. The jersey Pearl logo is in the centre. Underneath it are the words "A world of wonderful".