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Mayfield Primary School – Visual Identity

Mayfield Primary School is a modern, forward thinking and diverse primary school in Oldham where children really do come first.

A brand rooted in togetherness and compassion

After visiting the school, holding a workshop and meeting some of the children and teachers it became evident that their visual identity needed to embody their compassionate spirit and strong sense of unity.

Children are the future

The brand, much like the school itself, the brand doesn’t focus on tradition, favouring a future-oriented perspective where children are seen as the architects of tomorrow.

The letter M of the school name can be interpreted as 2 children holding hands or walking together towards a bright future.

Positive colours

The positive colours speak to diversity and enhance the playfulness of the brand – because at Mayfield everyone matters and learning is fun!