Online4Baby Brand Identity
Creating a rebellious caregiver brand, committed to giving power to parents through affordable, quality baby gear.
Online4Baby is a baby gear retail brand that believes everyone should be able to buy quality baby products at affordable prices.
If Online4Baby was going to stand out in the online baby retail space – it had to be distinctive. Through competitor research, there was a real opportunity to move away from the usual pastel coloured, softly, softly approach.
A cute revolution.
The brand concept draws from revolutionary symbolism, visualised with a playful aesthetic, positioning Online4Baby as the brand that fights for value, which sits at the core of the company’s essence.
This is further amplified by the strap-line ‘Power to Parents!’
Punchy and playful.
The colour palette is punchy, playful and cheeky. Like the brand it’s full of confidence and positive energy. It’s a brand that’s not afraid to be loud!
Playful ‘Keith Haring’ style lines provide the perfect tool to emphasise messages and create a sense of movement.
Exclamation mark incorporated into the 4 for a unique, bold mark and a nod to revolutionary symbolism.
Rounded edges on letters create a friendly aesthetic.
Sharp cut in the letterform creates a subtle smile shape.