| Camana Bay.
A vibrant community unlike any other. |
Aerial shots of Camana Bay. |
| A unique place where you can put down roots. |
Shot of a family enjoying breakfast |
| Where businesses come to flourish and thrive. |
A shot of 3 people sat around a table talking, we can see a laptop and someone is taking notes. |
| And visitors can nourish their minds and feed their souls. |
A shot of a couple, the man kisses the woman on the cheek. This cuts to a woman on a yoga mat in the upward facing dog position, next to a pool. |
| Life has been blooming at Camana Bay for over 15 years. |
The writing appears in dark blue and pink over a light blue background |
| In that time we’ve evolved and grown. |
The screen splits into pink and white on one side, yellow and green on the other |
| And now our look has blossomed too! |
This wording is shown on screen, followed by the new logo in blue on a white background. This is then shown over a variety of patterned backgrounds |
| Our roots remain strong, our heritage cherished. |
On a blue background, the wording is shown in pale pink, with the words “roots” and “heritage” in red |
| Yet, we’ve never been more:
Vibrant.
Bright.
Fresh.
Exciting
Expressive. |
The word ‘Vibrant’ appears in one of the brand shapes to emphasise it
The background sequences through some of the vibrant colours.
As the colour backgrounds change to different colour version of the brand patterns. from the pattern library, particularly at the points of the words ‘exciting’ and ‘expressive.’ |
| Our reimagined brand is grounded in what makes our town flourish, our community vibrant, and our island s extraordinary. |
Around the on-screen text we see people clinking glasses, around the pool and on scooters |
| From sun-kissed sands.
To sunset skies.
Lush tropical flora.
To the rich tapestry of island history
– our narrative comes to life through the beauty all around us. |
As each of the inspiration words animates onto the screen, the background colour changes to relevant colours from the brand colour palette. We see videos inset to represent each:
Sun-Kissed Sands: A lady walking on a beach
Sunset skies: a timelapse of the sunset
Lush tropical fauna: Flowers
To the rich tapestry of island history: A parrot on a tree |
| Our story is still being written, and you’re invited to help us write the next chapter as you live, work and play here. |
We get a spinning wheel of different people enjoying themselves |
| Welcome to a bright new bloom. |
As the shapes disappear the welcome message and campaign tagline appear in large text over a variety of backgrounds |
| Camana Bay.
Where life blossoms. |
Logo animation followed by tagline animation over image of footage “Where life blossoms”
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