Own hearts, win heads.
Your brand is already making people feel something. Is it what you meant?
Love & Logic
First impressions are brutal. We help brands get them right.
Latest/greatest
View all workOoble
A cosy, characterful identity for a homeware brand that wants you to love your space.
Transmission Festival
A bold visual identity for a weekend of dance celebrating Tameside’s heritage, community and contemporary creativity.
Toucan International
A playful identity for a search agency that helps brand dominate their competition.
No icing. All cake.
We work with ambitious founders, CMOs and marketing teams who know the truth: branding isn’t the icing, it’s the whole damn cake.
Collaborative agency model
The right team changes everything. Your project gets the specialists it needs, not whoever’s free that week: senior strategists, designers, animators and copywriters with years of experience building brands.
Based in Manchester, fully remote, working with brands and creative talent all over the world.
Brand identity
Name drops
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
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Incredibly easy
"Angela made the process of refreshing the GB Climbing logo incredibly easy. The kick-off session was great for aligning the project goals from the start - we wanted a modern, future proofed logo to take us through to the LA28 Olympic and Paralympic Games and beyond. Throughout the design phase, Angela remained flexible and open to feedback, regardless of the format. Having the project timeline and design variations accessible via Teamwork made everything transparent and easy to manage. I highly recommend working with Angela and her team!"
Katy Shilladay
GB Climbing
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Talented animator
"I worked with Love & Logic Studio on a series of 5 animation films to showcase our research projects. They were so skilled at summarising complicated research concepts/findings and making them more accessible to a general audience. We worked collaboratively on the series and I learned so much about the creative process. Every film in the series looks so slick and professional. I will definitely be recommending Love & Logic Studio for future projects and to other people looking for a talented animator!"
Sui-Mee Michelle Chan
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Always bang on!
"Love & Logic is a joy to work with. Every project so far with MuddyWellies has been so seamless, because they just feel like an extension of our team. They take our ideas and briefs and supercharge them, always bang on what we've asked for and more! It's like they can read my mind. They're super easy to work with, prompt, dependable, professional - and so much fun."
Holly Aires
Muddy Wellies
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An excellent service
"The team at Love and Logic delivered an excellent service from initial concept through to the final product. They were consistently responsive and receptive to feedback, maintaining open communication throughout to ensure the end result fully met expectations."
Laura Lucas
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100% recommend working with them!
"Love & Logic worked with us to create a short animation that explained how The Big Life group worked. The final product is fantastic, but just as importantly, throughout the process, they immersed themselves in the way we work, were able to translate what we told them into something really accessible, and made sure that the project stayed on track and focused on our goals. We would 100% recommend working with them!"
George Wright
The Big Life Group
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Flexibility, creativity, and patience
"My colleagues and I at the Centre for Appearance Research at the University of the West of England worked closely with Love & Logic to create an animated summary of one of our research projects, and we couldn’t be happier with the final product. They were amiable, professional, and understood the importance of creating a short video that non-academics would understand and be interested in. We would welcome the opportunity to work with them again - thank you, Love & Logic!"
Sharon Haywood
Centre for Appearance Research
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Lovely design and animation
"Had a great experience working with Angela, we met years ago but worked together more recently on a charity animation project. Good communication and management of the project whilst also making lovely design & animation content for her clients."
Nick Granville-Fall
Ideosound
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Brilliant creative partners
"Love and Logic were brilliant creative partners for my team in creating a really engaging animation to complement a big piece of scientific work we had completed. The animation captured the key findings of our years of scientific work in an eye-catching 2 minute video. They were pros to deal with, full of great advice and thoughtful suggestions, and executed everything to a very high standard - I'm looking forward to working with them again."
Ian Kelleher
University College Dublin
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Our go-to for every project
"We came to Angela after our previous designer had delayed us by weeks and let us down. with no time, a large amount of work and a very vague brief, Angela did an absolutely outstanding job. The work she has completed for us has been timely and of the highest quality, all while keeping us informed at every step. We can't recommend her highly enough, She is our 'go to' for all projects going forward."
Zachary Nolan
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Accommodating, flexible and full of creativity
"I had the pleasure of working with Love & Logic on an animation for a mental health campaign. They were really easy to work with, accommodating, flexible and full of creativity. Even though the project had numerous stakeholders sharing their varying thoughts throughout and it was a tricky brief to pull off - they still managed to accommodate people's ideas but not lose the heart of the animation. We were so pleased with the result!"
Daisy Armitage
McPin Foundation
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Super responsive
"We had a great experience working with Angela over the last couple of months to completely redesign our brand identity. She was super responsive and really took on board our feedback to end up with a brand toolkit that we were very happy with. I would highly recommend working with Love & Logic!"
Ed Curry
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Super skilled
"I worked with Love & Logic on a short animation and was more than happy with what they created for us! From start to finish, they have been incredibly professional, accommodating and quick. Not to mention they are super skilled at what they do! I would happily recommend Love & Logic to anyone looking for talent to help in a creative / design project."
Enrique McCoy
DART