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Brands, design and animated content made with love & logic.

Creative studio of Angela Roche – helping brands & organisations with purpose capture hearts & minds.

Effective brands understand that people aren’t simple. Each of us is a wonderful, complicated mix of sense and nonsense.

The decisions you and your audience make aren’t only rational or just emotional; heads and hearts work together, not apart.

This human duality is what makes us tick..
Love & Logic.

What I do

I help brands & organisations who do good, do even better through imagination with heart.

Brands with character

Brands identities with the right balance of strategy and good old fashion imagination.

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Design with purpose

Branded printed materials, creative digital communication & illustration.

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Compelling social creatives

Thumb-stopping creative social content for your social campaigns.

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Motion design that moves

Brands with character designed for human connection underpinned with just the right balance of strategy and good old fashion imagination.

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I’ve worked with…

Pharmacist Support logo
Arts Council England logo
National Health Service logo
Greater Manchester Combines Authority logo
Joseph Holt logo
The RIvers Trust logo
Jersey Pearl logo
Interactive Invester logo
Stretford Public Hall logo
Bruntwood logo
Brother logo
Join Dementia Research logo
Octagon Theatre logo
Barnardo's logo
Manchester Metropolitan University logo
Manchester Jazz Festival logo
McPin Foundation logo
Environment Agency logo
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Love and Logic were brilliant creative partners for my team in creating a really engaging animation to complement a big piece of scientific work we had completed. The animation captured the key findings of our years of scientific work in an eye-catching 2 minute video. Angela was a pro to deal with, full of great advice and thoughtful suggestions, and executed everything to a very high standard - I'm looking forward to working with her again.

— Ian Kelleher, University College Dublin See review on Google

Brand, animation. You, me...