Brand identities for made with love and logic.
Art & science
The marketplace is a battleground, awash with companies that match each other in price, product and quality. The difference in success comes down to brand – it’s what sets the winners apart. Standing out is both an art and a science.
Selected branding projects
Why invest in your brand?
A brand allows your customers (and prospective customers) to make mental shortcuts to your business by building a set of positive associations.
The more recognisable and memorable you are, the greater the ‘pull’ the brand has to its audience (so the less it has to spend in attracting customers).
Distinctiveness is key.
When a brand builds positive associations around a set of values it liberates it from competing on price alone.
If a brand stands for something to its customers and internal stakeholders, it makes decision making easier.
Branding services
Branding clients
From the horses mouth
Looking to transform your brand?
Start your projectCan you update or refresh my existing brand?
Absolutely! I can help refresh your existing brand to better align with your current goals, market position, and audience preferences.
Do you offer brand strategy?
I offer a basic brand strategy package, but for those serious about diving deeper into brand strategy, I team up with my expert brand strategy partner.
Do you offer different branding packages?
Yes, I offer 3 core packages for brand identities to suit most budgets and requirements. Drop me a line for my cost guide.
How does branding benefit my business?
Effective branding helps differentiate your business from competitors, builds recognition and trust with your audience, and creates a cohesive and professional image that can drive customer loyalty and business growth.
How long does it take to complete a branding project?
The timeline for a branding project can vary depending on the scope, complexity and client response rates. Typically, a full branding project takes 6-12 weeks from initial consultation to final delivery.
Is your branding company Manchester based?
Yes, my branding company is Manchester based. I work locally and with clients all over the world, from Norway to Grand Cayman.
What branding services do you offer?
I offer a comprehensive range of branding services, including brand strategy, logo design, visual identity development, brand guidelines, and brand refresh.
What is the process for starting a branding project?
We start with an initial consultation to understand your company, business, goals, and vision. From there, I provide a proposal outlining the scope, timeline, and cost. Once approved, we move through the stages of discovery, strategy, design, and implementation. Drop me a line to receive my branding process guide.
Will I receive brand guidelines?
Yes, I provide comprehensive brand guidelines that detail how to use your new visual identity, including logo usage, colour palettes, typography, and other brand elements.
Do you offer trademarking for my new logo?
I've recently partnered with The Trademark Helpline – specialists in helping companies protect their IP. Through our partnership Love & Logic clients are offered a free comprehensive brand audit report. Why do I trust them? They help me trademark my logo of course!
Does it matter if I’m not based in Manchester?
Not at all! While I have branding clients based in Manchester, the majority of my work is done remotely through regular Zoom meetings.
What other services do you offer?
I specialise in branding and animation and I also provide complementary services such design & illustration and creative social content.