Main menu

My story.

I love working with inspiring organisations. I love creativity and ideas. I love how design can transform business.

I also understand that love isn’t all you need (sorry John and Paul).

Passion needs direction. The work I create is underpinned-by-ideas-underpinned-by-strategy. I have a wealth of experience, commercial awareness, as well as tried & tested, rational processes.

Love needs logic.

A photo of me, Angela Roche taken in New York.

Life before Love & Logic.

In a previous life I ran Design By Day, a brand and digital agency with a flair for creating effective brands and digital presence.

After 12 years (and 16 months into the pandemic) combined with a lot of soul searching, I decided that running an agency wasn’t for me anymore.

It was time to go back to what I loved the most. Being a creative and helping organisations from the front lines (not as a manager!), where I can really make a difference to brands and organisations.

Through imagination with heart!

Who I help.

I’m not sector specific, but my core focus is on championing organisations that do good – by helping them establish and amplify their message through the power of outstanding design.

Health & academia

Disciplines: Branding, Print, Campaigns, Explainer Videos, Research Paper Videos.


Disciplines: Branding, Print, Campaigns, Promotional Videos.

Local authority

Disciplines: Design, Animated Explainer Videos.


Disciplines: Branding, Print, Campaigns, Explainer Videos.

Ethical consumer goods

Disciplines: Branding, Social Campaigns, Animated Content.

Tech & SaaS

Disciplines: Branding, Explainer Videos.

I’ve worked with…

Oglesby Charitable Trust logo
Pharmacist Support logo
Greater Manchester Combines Authority logo
National Health Service logo
Arts Council England logo
Environment Agency logo
Manchester Jazz Festival logo
McPin Foundation logo
Manchester Metropolitan University logo
The County Group logo
Barnardo's logo
Bruntwood logo
Octagon Theatre logo
Join Dementia Research logo
Greater Manchester Local Energy Market logo
Brother logo
Joseph Holt logo
Molson Coors logo
Stretford Public Hall logo
The RIvers Trust logo
Jersey Pearl logo
Symple logo
National Elf Service logo
University of Salford logo
University of Manchester logo
Interactive Invester logo
Material Lab logo
Science and Industry Museum logo
Lifeshare logo
Online4Baby logo
University of Leeds logo
Greater Manchester Higher logo
Torche Fest Logo
The Great British Butcher logo
Koffin logo
University of Oxford logo
Protect the Medics logo
HOME logo
Without Walls logo
Xtrax logo
Black Butter logo
Geoffrey Jefferson Brain Research Centre logo

If you have a brand, design or animation project – and think we'd work well together...