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Mental Health Research UK

Mental Health Research UK is the first UK charity dedicated to raising funds for research into mental illnesses, their causes and cures. They pledge to give at least 95% of all donations received to research.


Despite its 15-year legacy, the charity never truly embraced a distinct visual identity beyond its logo colour palette. Feeling the urgency to stand out in the fiercely competitive landscape of fundraising, the board decided to establish a more compelling and comprehensive brand presence.

Research-focused, human-centred

Every brand starts with a concept. The MHRUK brand brings together the scientific process with people-first mindset. It transcends mere scientific rigor, engaging in purposeful scientific research that aligns with the genuine human needs at the forefront.


The logo is constructed from a series of dots that increase in size, representing scientific discovery. Their upwards direction communicated positive change and innovation for the future.

Visual language

A colour system was established by combining different shades of blue to signal dependability with bright hues as a nod to a bright future through science.

A series of brand assets and patterns were developed that echo the dots in the logo and continue the scientific theme.

Mental Health Research UK example Instagram posts

Flexible icons

A set of versatile icons were developed in two variations: a playful version designed for public-facing and fundraising communications, and a more formal version intended for corporate donors and serious literature.

A double page spread of the charity strategy document.
Mental Health Research UK website home page


Thanks to the awesome Anna Duffy from Doorway Studio for collaborating with me on this project.