Transforming brands though love and logic.

Angela Roche is the founder and Creative Director of Love & Logic. She’s spent 18 years in branding and animation, 12 of them running her own agency, Design By Day — working with everyone from global names like Brother and Barnardo’s to ambitious startups finding their feet. Sometimes she works solo. Sometimes she brings in her network of senior specialists. Always the right fit for the brief.

Anna Duffy, a brand and graphic designer and founded Doorway Studio in 2021 after working in boutique agencies across the North West. Anna is a core brand partner with Love & Logic and collaborates with us on our larger, most creative projects. Anna is the founder of Doorway Studio and is a core brand partner with Love & Logic and collaborates with us on our larger, most creative projects.

Sophie O’Connor is a Founder and Strategic Brand Designer with 20 years spent shaping brands for global creative powerhouses including the BBC, Landor, Elmwood, Saatchi & Saatchi and Mother London — as well as independent studios and visionary founders alike. That foundation informs her approach today: strategy-first brand identity design that turns bold ideas into distinctive, scalable brand systems. Typography is her craft, and radical clarity is her signature.

Dani is a branding and typography specialist with 20 years of creative industry experience. She works with arts organisations, conscious brands, and creative communities to build visual identities that feel distinctive, considered, and deeply human — combining a craft-led approach with a sharp eye for what makes a brand truly its own.

Inês is an experienced motion designer and illustrator with work spanning across explainer videos, brand films, motion graphics, digital campaigns, murals, children’s books and augmented reality. She has collaborated with direct clients, agencies and studios, delivering engaging visual content that connects with audiences and brings ideas to life. Inês has contributed to projects for renowned organisations such as the BBC, Mental Health Foundation, NICE, Children in Need, and Together Trust, creating thoughtful and impactful animation and illustration.

JB is a Manchester-based designer, illustrator and front-end developer who loves turning ideas into colourful, characterful creations. His work spans branding, web design, front-end development and illustration. He’s happiest collaborating with good people to create thoughtful, meaningful work.

Parham is a Senior Mobile and Full Stack Developer with over 15 years of experience building high-performance apps and AI-powered digital products. With expertise in mobile development, modern web technologies, and machine learning integration, he specialises in turning complex ideas into seamless, production-ready experiences. As the founder of AppWebDev, he works with UK startups and small businesses to design and deliver bespoke AI-driven solutions that create real commercial value — bringing both the technical depth and entrepreneurial mindset to get it built right.

Communigage is brought in to define the story behind the brand. Working alongside Love & Logic’s senior creative teams, we shape positioning, clarify narrative, and articulate the deeper meaning that sits beneath the visuals. Grounded in behavioural science and decision psychology, our work ensures brand stories are not only compelling, but credible and aligned with how people think, choose and build trust. Through brand definition, messaging frameworks and strategic storytelling, we help ambitious organisations express who they are, what they stand for, and why it matters, giving the creative work a clear, evidence-informed foundation.

Louise is an observant and detail oriented designer. With a focus on brand, print and layout, she adopts a holistic approach to every project, ensuring each design aligns with the client’s vision and brand identity. With 17 years of experience, Louise has built a diverse portfolio across multiple sectors, including hospitality, retail, medical/surgical aesthetics, education, and the arts. Louise’s strength is her ability to connect with a brand’s core personality. She digs beyond the surface to discover what makes each brand distinct which enables her to create design solutions that are simple, creative and effective.

Arty is an animator and illustrator based in Bristol with 9 years of professional experience. He creates explainer videos, social media animations, logo animations, UI demonstrations, educational series, and character animation. His work blends digital illustration with film, photography, painting, stop-motion, and typography. He particularly enjoys creating fun, playful animation full of character.

Joe is a multi-disciplined creative director with comprehensive knowledge covering brand, web, digital, print and 3D. He works with business owners, founders and CEOs to solve complex challenges through design thinking and creative action.

COMSCI is a global design and development agency crafting bold brands and high-performance digital experiences from Design to Website/App development.

Barney has been creating distinctive illustrations for companies and organisations in the UK and internationally for over 20 years. His elaborate, eye-catching style has led to commissions for clients such as Lacoste, Joseph Holt, Carlsberg and Live Nation, resulting in prominent artworks including illustrated beer glasses and large-scale murals. Other projects span album and book covers, window vinyls, stained glass, editorial illustrations and even a manhole cover. Barney loves working with detail, engaging viewers through playful imagery and vivid colours, drawing inspiration from architecture, technology, science and history.

Michelle is a writer and narrative designer, specialising in scriptwriting and storytelling for the arts, culture and charitable sectors. She crafts stories across animation, games and immersive worlds to create delightful and impactful audience experiences.

Pip is a Manchester-based commercial photographer with over two decades of experience working with global brands including Pepsi Max, Universal, and New Balance. Rooted in fine art and traditional film training, she specialises in technically complex shoots often involving SFX, fire, liquids, and motion, and is known for pushing work beyond the brief, finding the extra that elevates shots from good to remarkable.

Simon brings 20 years of agency experience across brand, digital and advertising. He’s worked with brands of every shape and size; from ambitious start-ups to global giants, across industries spanning food, beverage, beauty, healthcare, travel, finance, technology and beyond. Simon adapts and delivers – because for him, the message always comes before the aesthetic. His expertise spans creative direction, branding and web design combined with a genuine obsession with typography and layout. The result is work that’s as beautiful as it is memorable.

Robert Lomas is an independent senior designer from Manchester with over 15 years experience in the creative industry. Specialising in branding and motion his bold and intuitive approach has seen him work with a wide range of clients and studios including Arts Council England, LEGO, Chester Zoo and The University of Manchester.

Chris is an award-winning art director and senior designer with over twenty years of experience working with top agencies and global brands. He brings fresh thinking to every brief, solving difficult design problems and crafting work with impact. His expertise spans creative direction, branding, digital design, editorial design and UX.