Web Design
Animation
Branding
Brand strategy
Seeing what others don’t
Design without strategy is just a pretty campaign. Brand marketing is just noise. You get stuck on a tactical waltzer. Short-term pressures mean the focus is on getting immediate visibility and recognition, demand generation and speed to market. Budget is allocated to a shiny new logo, refreshing packaging or the website. You only see what others see. You haven’t got time for anything else.
Your product does a lot of the heavy lifting without a strategy. Your teams pull in different directions, your brand drifts and consistency slips. Marketing becomes reactive. Every new tool or trend seems like a good idea.
We’ll help you break away from the tacticians and push your brand to build long-term brand equity. A clear strategy sets the stage for your decisioning, identity, brand voice, marketing, culture and building the team. It’s the thinking on how the ‘what’ connects with your ‘why’ – the bit customers care about. This needs to be lived by your organisation before you get onto the how: creative and marketing.
This isn’t once-and-done. The strongest brands can quickly become irrelevant. There’s a tilt in your market, a competitor pivots, culture and behaviour shift, taste evolves. You risk being forgotten.
How does it work?
Every design needs a strategy. But this doesn’t mean a week-long process and endless Zoom calls.
Breakthrough sessions
For smaller projects, we take a lighter approach and run a two-hour breakthrough session to get clarity, momentum and focus.
Brand strategy sprint
For more complex projects that need detailed strategies, we’ll lead you over two days through a strategic rethink of your purpose, positioning, personality, messaging, narrative and direction before we bring your brand to life.
We start with diagnostics. Before we even think about strategy and creative, we go deep to understand your current state and how customers perceive you. Through collaborative work, we’ll establish a clear brand foundation to bring your brand to life and give the team a direction to invest in.
Brand strategy FAQs
What type of businesses do you work with?
SME is a long landing strip, but our collaborative model means we can flex up, down or sideways to shape exactly the kind of creative studio your project needs. If you’re a solopreneur, we’re probably not right for you, but we’ll probably know an artworker or freelancer who can help.
Are you strategy-led or creative-led?
Strategy comes first. Every time.
Do you have expertise in brand positioning AND visual identity?
Absolutely. This is what we do. We need to understand who you are and why your customers should choose you before translating your strategy into strong visuals that land and stick.
What time commitment do I need for a strategy workshop? How long is the process?
For smaller projects, we book a breakthrough session with you to get clarity, momentum and focus. For a brand strategy sprint, we work over two days through workshops and break-out sessions to do the work.
How does your collaborative approach differ from traditional creative agencies?
We do everything you expect from a traditional branding agency, but flex up, down or sideways to shape exactly the kind of creative studio your project needs. This means you get exactly the specialists you need: strategists, designers, animators and copywriters. It’s giving major smarter-not-harder energy.
What other services do you offer?
Branding is our core speciality. We also offer design & illustration and creative social content. Basically, everything your brand needs to punch above its weight.