Brand strategy
The heart and soul of your brand.
Revealing your brand DNA
Strategy underpins all branding and marketing efforts and sets the stage for your brand voice, visual identity (what I do), marketing, business decisions, culture and hiring practices.
Strategy connects your ‘What’ with your ‘Why’ and articulates what makes you different. It communicates what you stand for and identifies who you’re speaking to.
It’s already there, it just needs revealing and defining.
An authentic identity rooted in core values, helps forge emotional connections with your customers. Whether you’re big or small, speaking to consumers or B2B — it’s branding that give you the edge.
A brand strategy shouldn’t be complex. Effective strategies are clear, simple, communicated — and lived by your organisation.
Brand strategy FAQ
Do you offer brand strategy?
Yes. Strategy is the foundation of of a strong brand. We help you define your positioning, messaging and direction before we create anything visual.
How does branding benefit my business?
Strong branding makes you impossible to ignore and impossible to forget. You stop competing on price and start competing on value. Customers choose you first, stay longer and pay more.
What is a collaborative agency model?
We work differently than traditional agencies. Instead of maintaining a large in-house team, we handpick senior experts for each project. This means you get exactly the specialists you need; strategists, designers, animators and copywriters. It's giving major smarter-not-harder energy."
What other services do you offer?
Branding and animation are our core specialties. We also offer design & illustration and creative social content. Basically, everything your brand needs to punch above its weight.