Collectable promotional booket
As part of the 100% Design event, Material Lab wanted a collectable booklet to promote their design resource and materials studio. The brief was a graphic designers dream; free rein to experiment with strong colours, layouts and textures.
Playful print that pops!
The creative concept drew from a variety of print techniques, paper stock and finishes. As Material Lab is a cutting-edge concept space, it was important that the look and feel of all promotional materials alluded to this environment.
The finished booklet weaved together three colour screen printing, stitch binding, irregular sized pages as well as Litho inner pages. A poster insert was also designed to complement the irregular, playful pages.