National Libraries Day
National Libraries Day is a huge celebration of libraries, championing staff and communities across the UK. As the national development agency, Arts Council England saw this as the perfect opportunity to use their creative voice and begin a positive conversation about libraries.
It started with a letter…
Part of the conversation was an animation inspired by a moment in history. In 1971 people of note were asked to write letters to the children of Troy, Michigan in celebration of their new library.
The letter that was brought to life through animation was written by American writer and professor, Isaac Asimov. (Opens an external website in a new tab)
Libraries now & then
A carefully crafted world of visual content aimed to give viewers a sense of libraries’ warmth and history, whilst generating curiosity and intrigue around their future.
It’s a wonderful world
Using a child’s voiceover a sense of childlike wonder was injected into the animation. The Arts Council England team felt is was ‘a magical piece of content’.