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Octagon Theatre Rebrand.

It’s over 50 years since Octagon Theatre first opened its doors. In that time they have remained a proud home for the people of Bolton and a symbol of the culture and ambition of the town. A new brand identity was the next stage in reopening a reimagined theatre in the heart of Bolton.

Down to earth yet extraordinary.

The visual brand had been iterated upon throughout the years. Now, as the theatre was being re-developed, there was no better time to create a brand identity that truly reflected the values of the down-to-earth-yet-extraordinary, Octagon. A welcoming, engaging, inclusive, place of seriously entertaining theatre – where everyone’s story matters!

Brand photography illustrating the reactions of people experiencing the magic of the Octagon Theatre. This image shows head shots of an older white man looking cheeky and surprised, and a black / mixed race teenage boy looking amazed and astonished! They are both framed in purple hexagons on an orange background, with playful shapes scattered around them.

The logotype.

The logo is loosely derived from the shape of a theatre ticket, using a simplified shape, tilted at exactly 8 degrees. This visualisation easily lent itself to the application of the Theatre, Kitchen & Bar, Membership and Patrons sub-brand logos.

Octagon Theatre logo.
Octagon Kitchen& Bar logo.
Octagon Membership logo.
Octagon Patrons logo.

Visual language

The brand language was extended via a series of shapes in addition to the obvious octagon to evoke a sense of movement and positivity. This visual grammar also provided a framework for messaging and photography, to ensure consistency across digital, printed and internal signage communications.

Photography.

Octagon is committed to inclusivity and values everyone that takes part in their creativity. The brand photos are of real people from diverse backgrounds who are actually involved and engaged with the organisation; from youth theatre, to audience members, and even a head boy from the audience back when the theatre first opened its doors!

A white middle age man in a running pose framed within an orange circle. He looks excited and is wearing a grey shirt and blue jeans. He is surrounded by brand shapes including octagons, circles and squares on a purple background colour.
Brand photography illustrating the reactions of people experiencing the magic of the Octagon Theatre. This image shows head shots of an older white lady looking amazed, and a young black girl looking happy and pointing towards the camera! They are both framed in purple hexagons on an aqua background, with playful shapes scattered around them.
Brand photography illustrating the reactions of people experiencing the magic of the Octagon Theatre. This image shows head shots of a middle age white man looking curious, and a young white boy looking surprised! They are both framed in purple hexagons on a magenta background, with playful shapes scattered around them.
Brand photography illustrating the joy of people experiencing the magic of the Octagon Theatre. This image shows two young happy teenagers jumping up and two older people dancing. Each pair is framed in a purple and orange circle respectively, on a yellow background, with playful shapes scattered around them.
Octagon Theatre brochure 2020-2021. The logo is in the top right. The large text in the centre reads" "Hey everyone, we're back!"
Octagon Theatre brochure double page spread with information about how to get involved including; Bridges, Young Octagon, Youth Theatre, Women’s Groups and Artbeat. The heading reads: "Get involved".
Octagon Theatre brochure double page spread with information about the Kitchen & Bar. The heading reads: "Great food, great people, great atmosphere".
Brand poster with the words 'Hey Everyone, we're back!' and a happy young black girl and pointing towards the camera and framed in a yellow circle on an purple background, with playful shapes scattered around her.

Flexible poster framework

The show poster framework was designed to allow for flexibility and creativity when married with the artwork whilst remaining on-brand and recognisable as an Octagon production. One of the key features of the framework is the focus on show-specific creative typography.

 Each poster is finished off with a proud stamp of quality; ‘Made in Bolton’ to connect with local audiences and highlight the roots of the Octagon Theatre.

Octagon Theatre show posters: A Christmas Carol and One Man, Two Guvnors.