The Great British Butcher
The Great British Butcher offers a range of British themed rubs and seasonings that make any meat dish that bit more delicious.
The brief was to create a brand identity and packaging building on the company’s strong British heritage, whilst celebrating the spirit of the British butcher serving up honest, top notch meat with a smile.
Inspired by the product, the packaging is simple, carefully considered and wholesome. A balance of tradition and modern was achieved with vintage style typography and playful illustrations that represent the carefully curated ingredients.
Craft & Care
Time, effort and love was poured into perfecting the flavours in each creation and it was really important that the packaging represented this attention to detail and craft.
A series of brand illustrations were created for each flavour – representing the core ingredients used. These then formed traditional-looking patterns which were applied to the side of each tin.
The Great British Butcher is stocked at some of the finest UK retailers including Selfridges and Harrods, the brand and packaging has also been featured on a number of prestigious design sites from The Dieline (opens external website in a new tab) to Design Week (opens external website in a new tab).