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Brand Identity

Insights and opinions from my head and my heart.

Brand Identity

How to create a killer brief for an effective brand identity — (steal this template)

Motion Branding — The Power of Kinetic Identities

Motion , Motion Branding

Love & Logic x The Trademark Helpline: Strategic partnership for branding clients

intellectual property , partnership , trademarks

The brand ecosystem

Why doesn’t Coca-Cola use their iconic type for their headings?

unspooling plagarised

Holy s**t that’s a lot of plagiarism 👀

Brand Archetypes; a series. Post 1 of 13.

Archetypes , Branding

An orange neon light spelling the word "Change" on a dark background.

Is It Time for a Rebrand?

Branding , Rebrand

A word-based neon-light spelling out the words: "Be Brillaint" over flowery wall paper

Why being genuine and authentic is a must for your brand [plus actionable takeaways]

A child of colour with afro hair and a blue super hero costume with a lightning bolt on their chest. They are also wearing a dark blue cape and have a bright yellow eye mask, belt and wrist bands. The photo is taken against a blue sky. The child has their right hand up in a fist pointing into the distance as if they were ready to take action or fly.

How to Unlock the Power of Brand Archetypes in your Branding

Archetypes , Branding