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Branding

Insights and opinions from my head and my heart.

Category

Brand Archetypes; a series. Post 1 of 13.

Archetypes , Branding

An orange neon light spelling the word "Change" on a dark background.

Is It Time for a Rebrand?

Branding , Rebrand

A child of colour with afro hair and a blue super hero costume with a lightning bolt on their chest. They are also wearing a dark blue cape and have a bright yellow eye mask, belt and wrist bands. The photo is taken against a blue sky. The child has their right hand up in a fist pointing into the distance as if they were ready to take action or fly.

How to Unlock the Power of Brand Archetypes in your Branding

Archetypes , Branding

Lots of open tins of paint of all different colours next to each other.

Colour – Getting It Right for Your Brand

Branding , Colour

Brand Architecture: Why Build It?

Brand architecture , Branding

Animated Gif with text reading 'choosing the right typeface for your project'. The word 'typeface' changes between different typefaces at the same time as the background changes between the colours of blur, pink, yellow and green.

How to Select the Right Typeface for Your Project

Branding , Typography