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An image of the 12 Brand Archetypes, depicted as a circle split up into segments like a pie chart.

Brand archetypes; a series. Post 1 of 13.

Archetypes , Branding

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An orange neon light spelling the word "Change" on a dark background.

Is it time for a rebrand?

Branding , Rebrand

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A child of colour with afro hair and a blue super hero costume with a lightning bolt on their chest. They are also wearing a dark blue cape and have a bright yellow eye mask, belt and wrist bands. The photo is taken against a blue sky. The child has their right hand up in a fist pointing into the distance as if they were ready to take action or fly.

How to unlock the power of brand archetypes in your branding

Archetypes , Branding

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Lots of open tins of paint of all different colours next to each other.

Colour – getting it right for your brand

Branding , Colour

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Brand architecture diagram with the core brand at the top, branching out to 3 sub-brands underneath.

Brand architecture: why build it?

Brand architecture , Branding

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