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Brand Identity

Insights and opinions from my head and my heart.

Brand Identity

October 27th, 2023

Why doesn’t Coca-Cola use their iconic type for their headings?

January 19th, 2023

Holy s**t that’s a lot of plagiarism 👀

November 9th, 2022

Brand Archetypes; a series. Post 1 of 13.

Archetypes , Branding

An orange neon light spelling the word "Change" on a dark background.

September 23rd, 2022

Is It Time for a Rebrand?

Branding , Rebrand

A word-based neon-light spelling out the words: "Be Brillaint" over flowery wall paper

July 23rd, 2022

Why being genuine and authentic is a must for your brand [plus actionable takeaways]

A child of colour with afro hair and a blue super hero costume with a lightning bolt on their chest. They are also wearing a dark blue cape and have a bright yellow eye mask, belt and wrist bands. The photo is taken against a blue sky. The child has their right hand up in a fist pointing into the distance as if they were ready to take action or fly.

May 17th, 2022

How to Unlock the Power of Brand Archetypes in your Branding

Archetypes , Branding

Lots of open tins of paint of all different colours next to each other.

April 1st, 2022

Colour – Getting It Right for Your Brand

Branding , Colour

An image of multiple packed consumer good generated by Midjourney text-prompt-based artificial intelligence image generator. The image looks painted and shows products such as wine, cat food, biscuits and tea.

February 24th, 2022

Getting The Packaging Right For Your Product

Bokeh photo

February 20th, 2022

How to make your charity a lifestyle choice – 10 golden rules to making your brand shine

February 5th, 2022

Brand Architecture: Why Build It?

Brand architecture , Branding