Branding company in Manchester working with brands that don't follow the crowd.
Solo branding company Manchester based, creating relevant, distinctive & authentic brand identities with love and logic.
Branding company in Manchester creating brands that look good, sound good and feel good.
What is branding?
Branding is the process of creating a unique identity for your business that encompasses your values, mission, and the overall experience you provide to your customers. It goes beyond just a logo or visual elements; branding is about how your audience perceives your company and the emotional connection they form with it.
A strong brand differentiates you from competitors, builds trust and loyalty, and communicates your story in a way that resonates with your target audience. Whether through your visual identity, messaging, or customer interactions, effective branding ensures a cohesive and memorable presence in the market.
Don't just be a business, be a brand.
A business is the entity that offers products or services to customers, focusing on operations, financial management, and growth strategies. It encompasses the tangible aspects such as company structure, products, services, and revenue.
A brand, on the other hand, is the intangible essence that represents your business to the world. It includes your company’s identity, values, mission, and the emotional connection you create with your audience. A brand is how your customers perceive you, the experiences they have with your company, and the feelings your business evokes. While a business is the “what” and “how” of what you do, a brand is the “why” and “who” – it’s the personality, voice, and story that makes your business unique and memorable.
![Nexus Studios – Visual Identity 1 Two vertical banners mounted on a single flagpole. The left banner is white with the logo of "Nexus Studios," featuring a stylised green leaf and black dot pattern along with the text "Camana Bay, Grand Cayman" in a serif font. The right banner is golden yellow with a large, abstract, white outline of flower drawing that similar to an atom model, surrounded by a dotted pattern. It includes the text "Nexus Studios" at the top and "Co-working space for ambitious businesses" at the bottom, both in a serif font. The banners are depicted fluttering slightly, suggesting a gentle breeze.](https://ml1nymgpyxys.i.optimole.com/cb:GHb7.1e7e4/w:1200/h:675/q:mauto/rt:fill/g:ce/f:best/https://loveandlogic.co.uk/wp-content/uploads/2024/05/nexus-studios-featured-1200-675.jpg)
Nexus Studios – Visual Identity
A tropical-industrial aesthetic for a high-end co-working space in Camana Bay.
![Manchester Psychedelic Community Visual Identity 2 An abstract psychedelic design centered around an eye symbol in purple and green, set against a dark background with radiating green and purple dots and wavy lines creating a visual representation of expansion and awareness.](https://ml1nymgpyxys.i.optimole.com/cb:GHb7.1e7e4/w:1200/h:675/q:mauto/rt:fill/g:ce/f:best/https://loveandlogic.co.uk/wp-content/uploads/2023/10/manchester-psychedelic-featured-1200-675.jpg)
Manchester Psychedelic Community Visual Identity
A trippy brand identity for a beautiful grass roots community of Psychonauts.
Octagon Theatre Rebrand
An extraordinary yet down to earth brand for a one-of-a-kind Northern theatre.
Branding FAQs
Is your branding company Manchester based?
Yes, my branding company is Manchester based. I work locally and with clients all over the world, from Norway to Grand Cayman.
What branding services do you offer?
I offer a comprehensive range of branding services, including brand strategy, logo design, visual identity development, brand guidelines, and brand refresh.
How does branding benefit my business?
Effective branding helps differentiate your business from competitors, builds recognition and trust with your audience, and creates a cohesive and professional image that can drive customer loyalty and business growth.
Do you offer different branding packages?
Yes, I offer 3 core packages for brand identities to suit most budgets and requirements. Drop me a line for my cost guide.
Do you offer brand strategy?
I offer a basic brand strategy package, but for those serious about diving deeper into brand strategy, I team up with my expert brand strategy partner.
Will I receive brand guidelines?
Yes, I provide comprehensive brand guidelines that detail how to use your new visual identity, including logo usage, colour palettes, typography, and other brand elements.
Can you update or refresh my existing brand?
Absolutely! I can help refresh your existing brand to better align with your current goals, market position, and audience preferences.
How long does it take to complete a branding project?
The timeline for a branding project can vary depending on the scope, complexity and client response rates. Typically, a full branding project takes 6-12 weeks from initial consultation to final delivery.
Do you offer trademarking for my new logo?
I've recently partnered with The Trademark Helpline – specialists in helping companies protect their IP. Through our partnership Love & Logic clients are offered a free comprehensive brand audit report. Why do I trust them? They help me trademark my logo of course!
What is the process for starting a branding project?
We start with an initial consultation to understand your company, business, goals, and vision. From there, I provide a proposal outlining the scope, timeline, and cost. Once approved, we move through the stages of discovery, strategy, design, and implementation. Drop me a line to receive my branding process guide.
Does it matter if I’m not based in Manchester?
Not at all! While I have branding clients based in Manchester, the majority of my work is done remotely through regular Zoom meetings.
What other services do you offer?
I specialise in branding and animation and I also provide complementary services such design & illustration and creative social content.