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Thoughts Vs. Feelings

Category

A word-based neon-light spelling out the words: "Be Brillaint" over flowery wall paper

Why being genuine and authentic is a must for your brand [plus actionable takeaways]

A child of colour with afro hair and a blue super hero costume with a lightning bolt on their chest. They are also wearing a dark blue cape and have a bright yellow eye mask, belt and wrist bands. The photo is taken against a blue sky. The child has their right hand up in a fist pointing into the distance as if they were ready to take action or fly.

How to unlock the power of brand archetypes in your branding

Archetypes , Branding

Lots of open tins of paint of all different colours next to each other.

Colour – getting it right for your brand

Branding , Colour

When & why I do work for free

Design for good , Free work

An image of multiple packed consumer good generated by Midjourney text-prompt-based artificial intelligence image generator. The image looks painted and shows products such as wine, cat food, biscuits and tea.

Getting the packaging right for your product

Bokeh photo

How to make your charity a lifestyle choice – 10 golden rules to making your brand shine

Brand architecture: why build it?

Brand architecture , Branding

A cropped shot of a persons arms whilst sat on a sofa holding the book entitled 'Making Posters; From Concept to Design".

Cornerhouse poster published in making posters book by Scott Laserow & Natalia Delgado

Exposure , Publications

A shot of Piccadilly Circus focusing on the big wall of digital advertising screens.

Coronavirus: the hidden value of design and code in a crisis

Design for good